Скачать или смотреть #33 – The B2B Marketing Revolution – Heather Snyder, ProMode.ai

KCBC season 1 veteran Heather Snyder returns to the show to talk about her new, revolutionary AI-powered marketing company, ProMode.ai!

Heather's experience working with hundreds of B2B companies as Director of Strategy at a digital marketing agency makes her uniquely equipped to know what great B2B marketing is made of and how the marketing agency model is broken. High turnover in agencies, antiquated pricing models and mediocre deliverables drove Heather to seek out a partner to build a better way to serve B2B businesses.

As a career salesperson and strategist, Heather understands the differences between vanity metrics like clicks and site views and qualified leads that result in revenue. Reverse engineering the B2B sales cycle is Heather's method of choice for arriving at a winning marketing strategy. That method is woven into the fabric of ProMode.ai.

We had a great time further unpacking her origin story, the problems with using generative AI for professional purposes, RAGs, LLMs, machine learning, and ProMode.ai really works. They are up, fully operational, and have already seen strong results for the companies they serve!

Chapters:
00:00 Introduction and Podcast Overview
03:01 Heather Snyder's Journey into Marketing
05:35 The Evolution of Marketing and Sales Skills
08:14 The Launch of Pro Mode AI
11:04 Challenges Faced by Marketing Agencies
13:42 The Role of AI in Marketing
15:50 Understanding Pro Mode AI's Unique Approach
18:07 The Importance of Content Creation
20:53 How Pro Mode AI Works
23:52 The Future of Marketing with AI
49:51 Podcasting Journey and Inspiration
49:54 The Value of Podcasting for Business Owners
52:17 Pro Mode: Revolutionizing Content Creation
59:20 Navigating Conservative Media Buying
01:02:44 Final Thoughts and Future Directions
01:05:46 Outro

Connect with Heather, book a free demo for your business, and learn more about ProMode.ai:
• https://promode.ai
•   / promodemarketingengine  
•   / heather-snyder-marketing  
• https://promode.ai/demo

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This interview was recorded @kcbctv studio, and the guest’s own studio environment.

Music: “Hackers” by Karl Casey / ‪@WhiteBatAudio‬ on YouTube and Instagram.

The information and opinions presented by our guests do not reflect the opinions of Kansas City Business Cast (KCBC), Kansas City Business Cast Network (KCBCtv), or its affiliates & sponsors. Sometimes we talk about finance, health, wellness, philosophy, history, the economy, religion, and other topics. This episode, as with all of our episodes, is intended for educational purposes.

#b2bmarketing #digitalmarketing #AI #contentcreation