Скачать или смотреть Software Globalization: Is Your Global Business at Risk? :: IMUG 2019.02.21

Tales of catastrophic cultural marketing and product design failures abound in the globalization industry. The most egregious mistakes have damaged brand names, caused sales to plummet, and even resulted in legal action, penalties, and expulsion from regional markets.

There are best practices that top performing global companies use to avoid making such mistakes. This talk will describe methods that you can use to create high quality global applications that your regional customers value.

Our speakers are two of the globalization software industry's leading experts that have helped top brands deliver successful worldwide applications.
They will reveal globalization key performance indicators (GKPI), their relation to potential business risk, and the appropriate timing and frequency to capture GKPI metrics. Examples of automated capture are also introduced.

If you want to avoid errors in globalization that can damage your products and brand, attend this session! This presentation will include, among other topics:

• Assessing the risk that your product isn't ready for global distribution
• Capturing metrics that quantify quality
• Measure globalization maturity of your organization
• Automating the collection of key performance indicators

Speakers:

Tex Texin, Chief Globalization Architect, Xencraft
Mike McKenna, Globalization Strategist, PayPal

For information about IMUG events, please visit http://www.imug.org