Скачать или смотреть The Pitfalls of Pricing Algorithms

A podcast of the HBR article that discusses the *challenges and best practices of using pricing algorithms**, highlighting instances where dynamic pricing, like Uber's surge pricing during emergencies, has negatively impacted customer perception and brand loyalty. It explains how these **algorithms leverage AI and machine learning* to optimise prices based on factors like supply and demand but often overlook the psychological impact on consumers. The text proposes *four key recommendations* for companies to manage algorithmic pricing effectively: defining a clear use case and narrative, assigning a dedicated owner for the algorithm, establishing and monitoring pricing guardrails, and having the ability to override algorithms when necessary. Ultimately, the article argues that *successful algorithmic pricing balances profit maximisation with maintaining strong customer relationships* and brand reputation.