Is Ethnography the Coolest Career in 2024?

In this video, we dive into the fascinating world of ethnography and explore whether it truly is the coolest career in 2024! From understanding diverse cultures to conducting immersive fieldwork, ethnographers play a crucial role in shaping industries and influencing societal change. We'll uncover what makes this career so unique, the skills you need to succeed, and the exciting opportunities that lie ahead for aspiring ethnographers.

Gayatri Sapru asks interesting questions: Who runs the internet?
Where is the cloud, and why should I trust it?
What does sustainability mean in a culture that's built on reuse and conservation?
Is there a link between the rise of female monster led storylines on TV and perceived threat to patriarchy?
How did long fake nails go from 'ghetto' to a signifier of being high-maintenance?

She is a collaborator on high stakes international research and strategy projects to create innovative frameworks and tools for brands to deploy.

Gayatri also analyses complex, historic and cultural perspectives and delivers all of the essence in a form that can be assimilated into product, marketing and innovation teams.

Join us as we discuss the various career paths within ethnography, including academic research, market research, and cultural consultancy. Hear from professionals in the field about their experiences, challenges, and the rewarding aspects of their work. If you’re curious about how ethnography intersects with technology, social issues, and global trends, this is the video for you! Whether you're considering a career switch, a fresh graduate, or simply interested in the field, we’ve got you covered. Don’t forget to like, share, and subscribe for more insights into unique career paths and the future of work! #Ethnography #Careers #2024 #CulturalResearch #Fieldwork #careeradvice

Chapters

00:28 Introduction to Gayatri Sapru
01:49 A curious child
03:22 Parents and kids were not friends
04:29 Couldn't get answers
05:40 Veered towards the Arts
07:24 Anthropology at St. Xavier's
09:13 Anthropology - studying human culture
10:52 Provocative papers to read
11:19 Ethnographers as ravers
11:59 Oxford was very sobering
14:47 Generational wealth makes people different
16:47 My First job
19:11 Not what I wanted to do
22:11 I had the ego of an academic
26:12 A radical career decision
27:15 The best work I have done
29:24 How you explore culture
32:42 Why Standup comedy took off
36:11 Watching the audience
38:45 The excitement in India
41:45 The 24/7 availability of information
44:40 The problem of flattening data
47:13 People don't hand over phone numbers anymore
49:04 Not important to get married anymore
50:04 Ethnography requires fluency in multiple languages
53:32 This is a very well-paid profession
54:43 How did you start Folk Frequency
57:45 The ideal world doesn't exist
58:36 Workshops are more involved



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