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Faced with fragmented data, missed opportunities, and growing pressure to deliver sustainable results, Heidelberg Materials Contracting knew it was time for change. Their journey from offline spreadsheets to a fully integrated CRM solution with Maximizer CRM – powered by Avrion’s expert guidance – transformed not just their systems, but their mindset. In just two months, they went live with a tailored solution that now drives smarter decisions, sharper commercial focus, and stronger customer relationships. This case study reveals how Heidelberg turned complexity into efficiency, and why Avrion is their partner of choice for digital transformation.

In a fast-paced industry where every bid counts and every insight matters, Heidelberg Materials Contracting found itself at a crossroads. With a growing volume of enquiries and increasing pressure to deliver sustainable, data-driven results, their reliance on fragmented spreadsheets was holding them back.

They needed more than just a CRM; they needed a partner who understood their unique challenges and could help them transform their work processes. That’s where Avrion stepped in with Maximizer CRM, turning complexity into simplicity – enabling Heidelberg to take control of their commercial future.

In this video, we speak with Chris Harrison, Business Manager at Heidelberg Materials Contracting, to find out more.

Read more in the customer success story: https://www.avrion.co.uk/about-us/cas...

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