Скачать или смотреть Palmleather: Tjeerd Veenhoven at TEDxHanzeUniversity

Tjeerd Veenhoven is a product designer with a love for inventing materials and production techniques. In his mind, being a designer is much more than just aesthetics or expressing trend: it is almost activism; design to change the world, even if just a little.

From his design studio in Groningen he experiments with materials and crafts from all over the world: developing new products to strengthen local economies, ecological awareness and design thinking. His latest innovation is a modification of dry and brittle palm leaves that turns them into soft and flexible vegetarian leather, which are now being produced in the rural areas of South India in cooperation with some of India's brightest social entrepreneurs. The Palmleather project is recently won the prestigious Green Design Competition Award 2012.

http://www.tjeerdveenhoven.com

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