2018 Audi Brand Summit

In the beginning of June the second international 2018 Audi Brand Summit took place in the Chinese Silicon Valley — Shenzhen. This year within the forum Audi unveiled its most expected novelties. Sila Sveta thanks to the invitation from Activation Group took part in this global event and was responsible for the production of the four key presentation shows during the Summit — the opening show, the presentations of Aicon Concept car, e-tron electric car and, most importantly, the world premiere of Audi Q8. Audi's slogan «vorsprung durch technik», which is translated as advancement through technology, became the main inspiration of our multimedia shows. We applied diverse setup configurations and multimedia tools to showcase each of the models from Q family and present the new Audi Q8. Multilayered LED scene constructed on the lakeshore; large lightning setup; mobile LED screens; content, synchronised with the dance performance and our exclusive elaboration — projection on kinetic arrays — all of this you will find in the video with highlights from the show.