Скачать или смотреть This Week in Location Based Marketing #85: Finnish innovation

Welcome to episode #85 of This Week in Location Based Marketing. On today?s episode, Poynt files for bankruptcy protection, Amazon buys UpNext, Nokia gets out of mobile payments while everyone else is getting into them + news from Google and IBM, our special guest, David Peres of Adcentricity and can retailers get rid of the discount?


Episode 85

Recorded: July 8, 2012
Hosts: Rob Woodbridge Asif Khan
Show highlights:
1. Poynt files for bankruptcy protection (2:40)
2. Grafetee helps the Finnish Police (9:25)
3. Google adds Save To Wallet function (13:30)
4. IBM launches an augmented reality app for grocery stores (16:27)
5. Gecko Landmarks (22:50)

Featured Guest
David Peres, Chief Marketing Officer Adcentricity (28:30)

Funding / MA News
1. Amazon acquires 3D mapping company UpNext (38:28)
2. Nokia sells mobile payment unit in India to Fino (42:30)
3. Kuapay gets $4M (47:10)

Resource of the Week
The Trick to Weaning Shoppers Off Discounts (52:52)

This episode is sponsored by Adcentricity (http://www.adcentricity.com)

For more episodes, head to http://www.untether.tv