Скачать или смотреть The 4 Stages of Scaling Your Google Ads Agency

Agency Growth.

Dissecting the key principles of the Perfect Agency Framework - https://www.agencyforge.com/framework/

🔵 [Phase 1] Building the Foundation (Revenue: up to $10k /month)

Focus: Validate offer and positioning within a chosen niche.

Key Actions:
Specialise and develop a strong offer targeting a specific niche.
Focus on lead generation through a single chosen channel.
Test and refine the offer through direct client outreach.

🟢 [Phase 2] Operational Sophistication (Revenue: $10k - $20k/month)

Focus: Separate acquisition (lead generation & sales) from delivery (operations).

Key Actions:
Hire a freelancer or part-time operational support to handle client work.
Begin documenting processes and templates based on expertise.
Gradually shift focus towards lead generation and sales.

🟠 [Phase 3] Refining the Machine (Revenue: $20k - $30k/month)

Focus: Client retention and mastery of the craft.

Key Actions:
Develop proactive strategies for client success.
Improve communication and highlight client successes.
Consider outsourcing based on established processes.

🔴 [Phase 4] Scaling Up (Revenue: $40k - $50k+/month)

Focus: Sales and marketing for continued growth.

Key Actions:
Remove yourself completely from operations.
Expand lead generation to new channels or refine existing ones.
Develop new offers and angles within the niche.

🔵 [Phase 5] Reaching Seven Figures (Revenue: $1 Million+/year)

Focus: Building a sales team and replicating success.

Key Actions:
Hire and train a dedicated salesperson.
Focus on marketing and high-level strategy.
Replicate proven successes to maintain growth.

Key Takeaways:

Specialisation within a niche is crucial for early agency success.
Building strong processes allows for outsourcing and scalability.
Shifting focus from operations to sales and marketing drives growth.