Best Practices for Meta Advantage+ Shopping Campaigns | First Party Data Ops with Meta Ads

Advantage+ shopping campaigns are new and evolving. Marketers are vague about the best practices to be followed with Meta ASC to see good results. (Some complain that they do not work... You also might be one of them! Verify if these best practices are followed.)

Discover how to optimize Meta Advantage Shopping Campaigns (ASC+) for maximum performance with these proven best practices!

In this video, we delve into strategies like leveraging high-quality first-party data, optimizing conversion events based on category and AOV, setting up Conversions API for accurate data transmission, and much more.

Learn from industry experts who have seen a 4X increase in conversion rates and significant improvements in ROAS.

Here are 12 proven best practices to optimize Meta ASC for mind-blowing results!

01:51 - Optimize not just for purchase Conversion event
05:32 - Setting up CAPI
06:30 - Optimize for value
07:34 - Ad Creatives
08:16 - Ad Budget
09:43 - Budget Scheduling
10:14 - Budget Split
11:50 - One Campaign One Country
13:08 - Placement Control
13:45 - Conversion Location
14:08 - A/B testing for ASC
14:38 - URL Parameter
15:25 - The Proven Campaigns - ASC
16:45 - Conclusion
19:14 - FAQs

Read this blog to learn more - https://www.customerlabs.com/blog/12-...
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