Chatting about creating content and using awards as part of your marketing strategy with Cate Caruth

Today I'm chatting to Woman Who Solopreneur Award Winner, Cate Caruth, Content Alchemist of Creative Words.

Cate and her team write. She shares her journey from wanting to be a cuckoo clock (aged 3) and how although she wanted to be a writer as a teenager, she shelved her hobby believing it wasn't a 'proper job' and subsequently went into management consulting which led her into content writing and the important element of actually getting that content gold out there, a done for you service... content alchemy.

We chat about Cate's love of networking, her passions, her thoughts on AI for content writers, and her recent Award wins.

One of Cate's business goals for 2024 was to be an 'award winning' business and saw the marketing opportunities that could create. Plus, she saw the value of having her business evaluated by independent peers. She found the Woman Who Awards, entered and won. Cate shares some great insights and tips from her award entry too.

What the Judges said:

“Cate demonstrated a detailed understanding of all aspects of her business including financial opportunities. Her passion for helping her clients create unique content which brings them results, shone through her application and she has a realistic vision for business growth and expansion. Cate clearly puts importance on all her team members and also values their own growth. We look forward to following her journey as her vision comes to fruition.”

You can find out more about Cate here:

Website: http://www.creativewords.cc/
LinkedIn:   / cate-caruth  

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I’m Sandra Garlick MBE a former solicitor, founder of Woman Who and I’m a Business Growth & Visibility Strategist. I also create opportunities for women in business to power up their personal brand and get visible through the Let’s Get Visible® ELEVATE Academy, Woman Who & Solopreneur Awards, and SPEAKER Bootcamps.
I was awarded my MBE for my services to women in business in the New Year’s Honours list 2020. I live in the Midlands (UK) and love solo travel in Italy, shoes, and football.

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