Скачать или смотреть How to get people to do what you want|Influence: Psychology of Persuasion Book Summary|

There is a method and science to get people to accept your demands. Dr. Robert Cialdini, Professor Emeritus of psychology and marketing at the State University of Arizona, USA has explicated on psychological principles that can be used to enhance influence at the workplace or in the personal sphere in his New York Times bestseller book Influence: Psychology of Persuasion. Whether you are a salesman trying to close sales, a manager trying to lead teams, a diplomat negotiating for your country, or someone looking to navigate personal relationships better; the science taught in the book is worth its weight in gold.

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Timestamps
00:00 - Introduction
00:49 - Basic idea
02:25 - Weapons of Influence
03:03 - Contrast Principle
06:17 - Expensive is Good
09:06 - Liking or the Known Rule
12:47 - Reciprocation
14:44 - Rejection and then Retreat Technique
18:49 - Commitment and Consistency
23:24 - Social Proof
25:38 - Authority Directed Deference
27:06 - Scarcity Principle
30:23 - Concomitant use of Weapons of Influence

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