Скачать или смотреть Kyle Racki - Building A Multi-Million Dollar SaaS Business | Step Up Podcast

Kyle Racki is the co-founder and CEO of Proposify, a multi-million SaaS that helps over 8000 sales teams to diversify the sales proposal process. He is also an angel investor and the author of the book “Free Trials and Tribulations. How to build a business while getting punched in the mouth.”

Kyle also runs his Podcast called “LTV with Kyle Racki”, where he discusses the challenges and victories of startup founders.

When they launched the first version of Proposify, they only got a few people to sign up and try the product. Most of them didn’t come back. Initially, they got very few paying customers. They would always celebrate every time a new customer joined but afterward, they would lose two clients.

According to Kyle, the first product had a very poorly designed UI. They were making a lot of assumptions about how people might use it. So it was a period of continuous iteration, launching rapidly, talking to people, figuring out what wasn’t working, and improving upon it. That was one of the main ways that they started getting product-market fit, but it was a long process.

According to Kyle, it took about 17 months, from when they launched the first version to when they started finding a product-market fit.

According to Kyle Racki, it is complicated to start and scale something as a side hustle. Most people think that they can build a product on the side which will magically take off, but this is not always the case. It takes real focused work to start and grow something.

Kyle thinks that one of the fastest ways to hit product-market fit is to validate an idea by just being able to iterate faster, learn faster and ultimately ship products that customers want.
Learn how to be agile, apply your experience, and you will grow quicker.
Kyle recommends reading books like “Trillion dollar coach by Bill Campbell” or Hiten Shah’s blog https://hitenism.com/
He advocates learning as much as you can but also putting the advice it into practice. Blogging and creating content is helpful. Take those lessons and share them with other people.
Most entrepreneurs are going to get a punch in the mouth at some point, whether it is through family, debts, financial difficulties, bankruptcy. The real test is who would keep going. The ones that are usually successful are the ones that kept going.

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