Скачать или смотреть How to Grow Your Small Business (Donald Miller)

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Introduction – Why Small Businesses Get Stuck

Most small businesses don’t fail because of bad products, but because of confusion.

Owners are overwhelmed, wearing too many hats, and reacting instead of leading.

Growth comes from clarity, systems, and focus, not hustle alone.

The book introduces a 6-step framework to simplify and scale.

Chapter 1 – Step 1: Clarify Your Vision
You must clearly define where the business is going.
Answer:
What does a successful business look like?
What does your ideal day look like?
Create a vision statement for:
Revenue
Products/services
Time freedom
If the vision isn’t clear, your team can’t help you reach it.
Big idea: You can’t grow what you can’t clearly imagine.

Chapter 2 – Step 2: Make a Plan
A vision without a plan is just a dream.
Use a 1-page business plan instead of long, complicated documents.
The plan includes:
Profit goal
Marketing strategy
Operational priorities
Break the year into quarterly priorities.
Focus only on what moves the needle.
Big idea: Growth happens when you work the plan, not just the business.

Chapter 3 – Step 3: Get More Customers (Marketing That Works)
Marketing should be simple and repeatable, not clever.
Use the StoryBrand framework:
Customer = hero
Your business = guide
Product solves their problem
Clarify:
Who your customer is
What problem you solve
How they can buy from you
Build a sales funnel that leads customers step by step.
Big idea: Confused customers don’t buy. Clear messages convert.

Chapter 4 – Step 4: Increase Profit
Revenue growth alone won’t save a business—profit matters.
Track numbers weekly, not monthly.
Focus on:
Cutting unnecessary expenses
Raising prices when appropriate
Selling higher-margin products
Use a simple financial dashboard.
Profit gives you freedom and stability.
Big idea: A healthy business makes money even when sales slow down.

Chapter 5 – Step 5: Systematize Everything
Systems create freedom, not rigidity.
Document how tasks are done so:
You can delegate
Quality stays consistent
Create systems for:
Sales
Customer service
Operations
If a task is repeated, it needs a system.
Big idea: If you’re essential to everything, the business can’t grow.

Chapter 6 – Step 6: Build the Right Team
Hire slowly and intentionally.
Every role should have:
A clear outcome
Measurable responsibilities
Use job scorecards instead of vague job descriptions.
Don’t keep people who hurt the culture, even if they’re talented.
Leaders create clarity, not chaos.
Big idea: The right people make growth easier; the wrong ones make it impossible.

Conclusion – Grow a Business That Serves Your Life
The goal isn’t just a bigger business—it’s a better life.
A well-run business gives you:
Time
Peace
Impact
Revisit the 6 steps regularly as the business grows.

Final message: Small business growth is not about doing more—it’s about doing the right things consistently.