Скачать или смотреть SPENCER BADU X HOKA - THE JOURNEY

In this collaboration between Spencer Badu and HOKA, fashion and function meet storytelling. The featured garment is more than a piece of clothing — it’s a quiet yet powerful signal of Badu’s signature approach: blending his Ghanaian heritage with the codes of contemporary culture. Known for his thoughtful reinterpretation of uniform and utility, Badu infuses every stitch with narrative.

Now, he brings that ethos to footwear. This partnership with HOKA reimagines their iconic silhouette through Badu’s design lens, transforming it into a vessel for cultural connection and personal expression. The campaign video takes us on a journey — not only through the design process but also back to Badu’s roots in Ghana. Through visuals, sound, and movement, it’s a tribute to identity, legacy, and the evolving language of the brand.