Designing Simplistic Brands with Thomas J. Stevens - 2 of 2 | Adobe Creative Cloud

Join Graphic Designer Thomas J. Stevens on Adobe Live as he shares his process for creating simplistic branding and designing logos for a tech brand. On Day 1, watch as he takes you through his process from brief to designing a logo. Tune in as he shares how to create different marks using Adobe Illustrator and adds type to finish off the logo. Day 2, watch as Tom creates different logo variations, adds color, and creates a variety of mock-ups that are client-ready!

Subscribe to the Adobe Live YT Channel: https://bit.ly/adobeliveyoutube

Guest Thomas J. Stevens is a Brand Specialist and Logo Designer based in the UK: www.tjscreates.com

Host Anika Aggarwal is a Graphic Designer and Creative Streamer based in Toronto, Canada: https://www.behance.net/anikaagg

Subscribe to the Adobe Live YT Channel: https://bit.ly/adobeliveyoutube

Join us LIVE on Behance: https://www.behance.net/adobelive

00:00 Start
01:00 Intro of Tom & Day 1 recap
08:00 Tips for saving time
19:10 Logo and type relationships
22:00 Using the Blend feature and choosing colors?
23:45 Sizing and Kerning
30:00 Clients Tom has loved working with
31:50 Working with Mockups
33:45 Making sure your logo concept has not been made already
37:50 does Tom work with animators and developers?
40:00 Prices and creative rates
45:30 Mockups in Photoshop
57:45 What tech peripherals does Tom use to design?
01:02:45 Making branding decisions
01:05:55 Project timelines and turnaround
01:11:45 Finding your voice on social media
01:14:50 Wearing many hats as a freelancer
01:17:00 How many hours a day does Tom dedicate to practice
01:31:00 Artist Spotlight: Rafael Ramirez
01:45:00 mWhat should be included in a design guide?
01:52:35 Recap of Day 1 & 2

Subscribe to Adobe Creative Cloud: https://adobe.ly/48Y1QJ1

Try Adobe Illustrator: https://adobe.ly/3PyMTWj

Try Adobe Photoshop: https://adobe.ly/3VwbKO9

Learn more about Creative Cloud: https://adobe.ly/3RTndnp

About Adobe Creative Cloud:
Unlocking creative potential goes beyond tools – it's about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights.

Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they're available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world's largest creative community to get inspired, get feedback, and find new opportunities.

Connect with Adobe Creative Cloud:
Twitter:   / creativecloud  
LinkedIn:   / adobe-creative-cloud  
Facebook:   / adobecreativecloud  
Instagram:   / adobecreativecloud  

#Adobe #AdobeYouTube #AdobeCreativeCloud #AdobeIllustrator #CreativeCloud

Designing Simplistic Brands with Thomas J. Stevens - 2 of 2 | Adobe Creative Cloud
   • Designing Simplistic Brands with Thom...