Скачать или смотреть Mission Possible: Mapping Your Path to More Effective Marketing

Your organization’s marketing ecosystem lives on a maturity spectrum—the more mature, the more impactful, the less mature, the less effective. Where your marketing stands today tells a story of where you’ll end up tomorrow.

Understanding where you’re in this maturity spectrum and gaining critical insights, trends, and correlations from other mission-driven organizations will help you navigate the road ahead, plan for more effective marketing strategies and propel your organization forward.

In this data-driven presentation, we’ll break down how to measure your marketing maturity across six key areas of marketing. We’ll walk through results from the 2023 Marketing Benchmarks for Mission-Driven Organizations report, demonstrating how you can leverage the data and insights to better understand how you stack up to your peers and develop more impactful strategies that lead to higher marketing effectiveness.

By the end of the webinar, you should be able to:

Define what marketing maturity is, the stages of marketing maturity, and how it relates to marketing effectiveness
Glean insights based on current data surrounding top marketing challenges from other mission-driven organizations
Review recommendations to improve your marketing effectiveness
Leverage marketing benchmarks to make a clear case to leadership on how well-funded marketing teams can do incredible things.