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1998–2012: Other ventures
In 1998, Time declared the end of the supermodel era.[6] Campbell continued modelling, both on the runway and, more frequently, on print.[6] In 1999, she signed her first cosmetics contract with Cosmopolitan Cosmetics, a division of Wella, through which she launched several signature fragrances.[10] In November of that year, she posed with 12 other top models for the "Modern Muses" cover of the Millennium Issue of American Vogue, shot by Annie Leibovitz.[10] The following month, she appeared in a white string bikini and furs on the cover of Playboy.[10] In May 2001, she hosted, alongside supermodel Elle Macpherson the 50th Miss Universe pageant. In October 2001, she appeared with rapper Sean "Puff Daddy" Combs on the cover of British Vogue, with the headline "Naomi and Puff: The Ultimate Power Duo".[10]


Campbell on the catwalk for Peter Som in 2007
In 2007, she walked the catwalk for Dior's 60th-anniversary fashion show at Versailles.[10] In July 2008, she appeared with fellow black models Liya Kebede, Sessilee Lopez and Jourdan Dunn on the gatefold cover of a landmark all-black issue of Italian Vogue, shot by Steven Meisel. In September of that year, Campbell reunited with Christy Turlington, Linda Evangelista, Cindy Crawford, Claudia Schiffer and Stephanie Seymour for "A League of Their Own", a Vanity Fair feature on the supermodel legacy.[10]

In 2011, Campbell appeared with Liya Kebede and Iman on the cover of the 40th-anniversary issue of Essence.[10] She also starred as Duran Duran frontman Simon Le Bon in the band's music video for "Girl Panic!", with Cindy Crawford, Helena Christensen, Eva Herzigova and Yasmin Le Bon portraying the other band members; they appeared in the November edition of British Harper's Bazaar in an editorial titled "The Supers vs. Duran Duran".[29] Campbell performed with Kate Moss and other supermodels in the closing ceremony of the 2012 Olympic Games, where they modelled haute couture to represent British fashion. Campbell wore a design by Alexander McQueen—a staggered hem gown with a train speckled with flecks of gold.[30]