1997 Lincoln Town Car Commercial - What a Luxury Car Should Be

1997 Lincoln Towncar Commercial. "My friends think I paid more. A lot more."

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The Lincoln Town Car is a model line of full-size luxury sedans that was marketed by the Lincoln division of the American automaker Ford Motor Company from 1981 to 2011. Taking its nameplate from a limousine body style, the Town Car first appeared in 1959 as a sub-model of the Continental Mark IV, returning as a Lincoln Continental trim line from 1969 to 1980. Following a revision of the Lincoln model line, the Lincoln Town Car became a distinct product line for 1981, replacing the Continental.

Town Cars were produced across three generations, each using the rear-wheel drive Ford Panther platform. While designed with its own exterior and interior, chassis and mechanical components were shared with the Mercury Grand Marquis and Ford (LTD) Crown Victoria. During its production, the Town Car was offered nearly exclusively as a four-door sedan (a two-door sedan was offered for 1981 only). Outside of the retail segment, many examples of the Town Car were sold for fleet and livery use, serving as a popular limousine platform throughout its production. From 1983 to its 2011 discontinuation, the Town Car was the longest car produced by Ford Motor Company, becoming the longest mass-production car produced in North America from 1997 to 2011.