Скачать или смотреть Matt Gray Interview: Building personal brands, communities, and media-first startups

Matt Gray is known for giving entrepreneur advice online, with millions across all the social platforms: https://swipefile.com/matt-gray-inter...
Matt also founded the BitMaker Coding School - Largest in Canada, that was acquired for $410m, he bought Herb.com and built it to a community of 14m, then started his current venture Founder OS with 2,500 community members launching businesses.

00:00 - Intro
00:23 - Who is Matt Gray? From BitMaker to Founder OS
01:05 - Matt throws $250k founder events in Austin
02:18 - Founder OS: Helping entrepreneurs through community & content
03:04 - Rise of the personal media company
04:20 - The mindset difference: Posting for fun vs forcing it
05:11 - Nervous to post? Here’s how we get over it
06:23 - Content systems: Scheduling, batching & cross-posting
07:09 - Matt’s content journey: X ➝ LinkedIn ➝ YouTube
08:44 - “X is for friends, LinkedIn is for customers” – Dan Go
09:01 - LinkedIn and YouTube drive the most leads
09:28 - Short-form = Discovery. Long-form = Scale
12:00 - Matt’s #1 opportunity: Mastering YouTube
13:14 - Behind the scenes: Matt’s content team setup
14:20 - Why Matt rarely does interviews
16:38 - Why building a home studio totally backfired
20:54 - Should we let the hair down??
21:48 - Audio-only podcasts are tough to grow—YouTube is key
23:58 - From courses to communities: The big shift
25:35 - Matt’s strategy for building purposeful communities
28:03 - Community gold: Just listen to their questions
29:43 - Why they use Skool for their community
30:56 - Audience vs Community (Sam Parr’s take)
33:23 - Build the audience first, product second
35:22 - Founder OS newsletter: The 2x per week strategy
37:25 - Consulting trend: Everyone wants a newsletter
39:19 - What SWIPES Email stands for
39:29 - Matt on using SwipeFile.com for ideas
40:31 - Where Matt goes for landing page inspiration
42:07 - Why modern swipe files need more than old ads
43:08 - Cross-pollination: Inspiration from everywhere
46:44 - Automation tip: Scraping email replies into blog comments
48:10 - Using Claude AI for fast content drafting
51:16 - The 3 levels of copy we see at Copywriting Course
52:10 - The BitMaker sale story ($410m exit)
54:06 - Whisper Flow: Voice-to-text that actually works
56:38 - Training a team to write like you
59:02 - Writing is a hobby—and hard to give up!
1:00:28 - How Matt quit smoking and found Zen
1:07:10 - The 8pm rule: How I beat nighttime bad habits
1:08:38 - The power of focusing on ONE thing at a time

FOLLOW MATT!
Matt Gray's Founder OS Channel:    / @realmattgray  
Founder OS: http://founderos.com

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