How to Map the Right SEO Keywords to Your Ecommerce Website Pages | Ecommerce SEO Guide 2020

In this ecommerce SEO guide video , we will check how to map the right seo keywords to your ecommerce website pages in 2020.

The next step of ecommerce SEO best practices involves identifying which keywords to use from your research that will help you outrank your competitors.

You want to avoid highly competitive keywords that are almost impossible to rank on. When it comes to SEO for new ecommerce stores, this is critical to remember.

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Identifying keywords on a page-by-page basis is recommended but time-consuming.

Therefore, it is advised you start with the most important pages on your site, using Google Analytics data, or the SEMrush Organic Research tool.

1. Where to Start?

Start with looking for the primary keyword you want to optimize for, by looking at ones you already rank for, which can be done by using the Organic Research tool.

The tool also shows you which URLs are ranking, as well as traffic, search volume and traffic percentages, which you should take into consideration when choosing keywords.

Additionally, you can export keywords to see every domain's rankings for competing keywords.

Next, look on the SERPs to verify that product, and category pages are ranking for your keyword. If that is not the case, then it is time to select a new head keyword.

2. Keyword Gaps Between Competitors

The SEMrush Keyword Gap tool can also help you identify where to map keywords by providing a keyword comparison of up to five competitors.

The tool also shows you where the best opportunities lie, identifying total keyword overlap, common keywords as well as unique keywords you are ranking but that your competitors aren’t.

With your final list of chosen keywords for individual categories and product pages, you can optimize them through on-page SEO. In next video, we will explain step-by-step how you can do this.

Hope you get to know about how to map the right keywords for your ecommerce pages.

Having any questions, query, or suggestions, please feel free to comment below.

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