Vredestein Ultrac Pro marks 25 years of collaboration with Italdesign

The debut of the new Ultrac Pro marks the 25th anniversary of Apollo Tyres’ close creative partnership with Italdesign; the companies first worked together to co-develop the Vredestein Sportrac, which debuted in 1999.

The new tyre’s visual character is evocative of a watch-face, with a sequence of lines around the circumference that appear to echo second and minute markers. On one portion of the sidewall, that theme is given a modern twist through a bold sequence of numbers suggestive of a stopwatch or digital timepiece. By giving the tyre a horological aesthetic, Italdesign is also highlighting the tyre’s precision and attention to detail.

The Ultrac Pro is available in sizes up to 24 inches, suitable for a very wide range of supercars, sports cars and performance-flagship saloons and SUVs.