Designing for Adoption: Nudging Farmers to Adopt Digital Services Using Human-Centered Design

Incorporating a session on generating evidence during the AgriFin Learning Event will be an important aspect because it will empower participants with the tools and knowledge needed to make informed, data-driven decisions in agriculture and finance. Evidence serves as the backbone for effective program design, resource allocation, and policy development, ensuring that efforts are targeted towards strategies with the greatest impact. It fosters accountability, innovation, and collaboration among stakeholders, ultimately driving positive change and sustainability in these vital sectors. In a rapidly evolving landscape, such a session ensures that participants stay at the forefront of industry trends and best practices, promoting continuous learning and growth