Скачать или смотреть Bento Email Automation 101: Events

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Learn how events work in Bento and supercharge your email marketing automation. In this comprehensive guide, I break down what events are, how they track user behavior, and how to leverage them for powerful automated sequences.

Events are the foundation of understanding user behavior on your website. Whether it's page views, form submissions, or Stripe transactions, every interaction can be tracked and used to create personalized experiences for your audience.

As a former software engineer with 15 years of experience building systems and automation, I'll walk you through:

What events are and how they work in Bento
Different types of events (view events, form submissions, Stripe transactions)
How to track authenticated users and their complete interaction history
Viewing and understanding event data
Setting up custom events and automation flows
Creating smart filters to trigger sequences based on user actions
Practical examples of using events in welcome sequences

The best part? Most of this tracking comes built-in once you integrate Bento with your website. For WordPress users, it's as simple as installing a plugin. Other platforms have similarly straightforward setups.

I'll show you exactly how to find event data in Bento's interface, what information each event contains, and how to use this data to build smarter automation flows. You'll learn how to track everything from basic page views to complex user interactions.

Understanding events is crucial for:
Building effective email sequences
Creating personalized user experiences
Automating your marketing
Making data-driven decisions
Optimizing your website and content

By the end of this video, you'll know how to leverage events in Bento to create powerful automated sequences that trigger exactly when you want them to.

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