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Ever feel like your company is throwing money away because teams are pulling in different directions? That's the **strategic gap**—a massive disconnect between your company's strategy and its daily execution. Studies show this is a huge problem, with some companies' strategic alignment being as low as 23%! 📉

In this video, we'll explore the main reasons for this gap—like a lack of alignment at the top, poor communication, and a focus on quick wins. More importantly, we'll show you how to fix it by:

Creating a clear, shared vision.
Communicating it constantly.
Drawing clear links between your strategy and daily work.
Empowering your teams to be part of the solution.

00:00 Companies are not very strategic
00:55 Why execution is not linked to strategy
02:50 How to close the strategic gap