Using tech to save 7 million kg of food waste with Josh Ball (Farmers Pick) | Startup Playbook Ep202

My guest for Ep202 of The Startup Playbook Podcast was the Co-founder of Farmers Pick, Josh Ball.

Farmers Pick helps save food waste by rescuing wonky food that is often discarded by supermarkets and making it available to order by consumers.

Since launching in 2020, they have saved 7 million kilograms of produce and the company now has 120 employees and generated $16M in revenue last year. 

In this interview we covered a range of topics including:
The importance of having a strong mission and values to help guide strategic business decisions
Balancing frugality with 100% YoY growth
Why they decided to go down the equity crowdfunding path rather than raising from traditional VC funds
Scaling storytelling to both their staff and to their customers
And much more!

Full show notes available at startupplaybook.co

Feedback/connect/say hello:
Email: [email protected]
Twitter:   / rohitbhargava7​​  
LinkedIn:   / rohbhargava  
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Linktree: https://linktr.ee/RohitBhargava

Credits:
Music: Paycheck

Also a big thank you to our partners for the show:

Scendar
Scendar is the OG startup accounting firm in Australia catering to all stages of your business’ life. If you’re busy running your startup, you don’t have time to do your own books and forecast. Instead, fully outsource your finance function, giving you time and resources back to focus on what you do best in growing your business. Find out more at Scendar.com

Vanta
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Join over seven thousand fast-growing companies including Atlassian, Flo Health and Quora that use Vanta to manage risk and prove security in real time.
Startup Playbook Podcast listeners get access to an exclusive offer of USD$1000 off their plans. Head over to vanta.com/playbook to get access to this exclusive discount