Скачать или смотреть FBTB 2023: Torrey Podmajersky – Get the words to work

Get the words to work

Words are the fundamental user interface: They make your experience usable, lovable, and recognisable. So why do our design systems and final designs pay so little attention to the UX content? In this presentation, Torrey Podmajersky will show how the language we use and the structure it reflects affects every part of the experience. She’ll refer to frameworks you can use tomorrow and offer concrete examples to demonstrate various ways content design can impact and influence your organisation. You’ll make your words work as hard as any other part of the UX to drive engagement, conversion, and retention.

This talk will be invaluable for any designer, but especially for people currently responsible for the words in the UX, owners of the product’s brand and leaders who want to ensure usable, loveable and recognizable experiences.

More at https://frombusinesstobuttons.com/