Walmart Product Design and Decision Making - Essay Example

📝 Essay description: Product design and decision-making are critical for the success of any company. Walmart leadership has emphasized “in innovation” to bring new products ‘which consumer need’.

🔗 Essay text: https://business-essay.com/wal-mart-p...

ℹ️ Subjects: Marketing
ℹ️ Words: 1119
ℹ️ Pages: 4
ℹ️ Language: 🇺🇸 English

📚 Reference list:
Gerwin, D., & Barrowman, N. J. (2002). An Evaluation of Research on Integrated Product Development. Management Science, 48(7), 938–953.
Hong, S. K., & Schniederjans, M. J. (2000). Balancing Concurrent Engineering Environmental Factors for Improved Product Development Performance. International Journal of Production Research, 38(8), 1779–1800.
Koufteros, X. A., & Vonderembse, M. (2005). Internal and External Integration for Product Development: The Contingency Effects of Uncertainty, Equivocality, and Platform Strategy. Decisions Sciences, 36(1), 977–133.
Koufteros, X. A., Vonderembse, M., & Doll, W. (2001). Concurrent Engineering and Its Consequences. Journal of Operations Management, 19, 97–115.
Krishnan, V., & Ulrich, K. T. (2001). Product Development Decisions: A Review of the Literature. Management Science, 47(1), 1–21.