Скачать или смотреть Who Are The Authors Of The Blue Ocean Strategy Book? - BusinessGuide360.com

Who Are The Authors Of The Blue Ocean Strategy Book? In this insightful video, we will explore the authors behind the influential Blue Ocean Strategy. W. Chan Kim and Renée Mauborgne, both professors at INSEAD, have made a significant impact on the business world with their innovative approach to strategy. We will discuss how their work has evolved over the years, focusing on the extensive research that led to the creation of the Blue Ocean Strategy framework. This framework encourages businesses to think outside the box and find new market opportunities, rather than competing in saturated markets.

We will also cover the key principles of Blue Ocean Strategy, highlighting how it promotes innovation through a combination of differentiation and cost-effectiveness. This perspective is especially relevant for startups and small businesses looking to carve out their niche in today’s competitive landscape. Furthermore, we’ll touch on their subsequent works, such as Blue Ocean Shift and Beyond Disruption, which continue to guide companies on sustainable growth without negatively impacting existing industries.

Join us as we dive into the ideas that have reshaped business strategy and learn how they can be applied to your own entrepreneurial journey. Don’t forget to subscribe to our channel for more informative content on business practices and strategies.

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