Uncover valuable strategies to elevate your sales performance with Matt Dixon, co-founder of DCM Insights. Delve into his triumphs in sales consulting, notably the game-changing principles outlined in "Challenger Sale," plus proven LinkedIn tactics.
Join host Angie Witkowski, Keynote Speaker and Executive Coach, as she interviews Matt Dixon, Author and Co-Founder of DCM Insights, for the Bet on You Show, a show dedicated to business leadership and entrepreneurs.
In this episode of the Bet on You podcast, Angie interviews Matt Dixon, co-founder of DCM Insights. They discuss his venture into research, consulting, and training for commercial organizations aimed at enhancing their effectiveness. The conversation delves into Matt’s background as a researcher and sales anthropologist, emphasizing the importance of data-driven insights in understanding human behavior and sales dynamics. They also touch upon the success of his previous work, particularly the book "The Challenger Sale," which analyzed shifts in customer buying behavior during economic downturns and emphasized the significance of bringing unique insights to customers. The episode explores various sales profiles, highlighting the surprising dominance of "Challengers" in high-performing sales roles, despite conventional wisdom favoring relationship-building approaches. Angie and Matt also discuss the role of LinkedIn and personal thought leadership in professional services, emphasizing the importance of being proactive in establishing connections and bringing value to clients through innovative ideas. Overall, the episode provides insights into effective sales strategies and the evolving landscape of commercial interactions.
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About Angie Witkowski
Angie Witkowski is a top keynote speaker and sought-after executive coach who has been inside some of the world’s best businesses and has shared a keynote stage with some of the most influential leaders of our time. She is a credentialed leadership expert, MBA, NY Times Best Selling author, former Marine Corp Captain, athlete, CEO, and entrepreneur, who sparks leadership and motivates teams. Known as a relatable and gifted storyteller, Angie delivers impactful and engaging on-site or virtual workshops, business coaching and facilitations, on-demand classes, and private career coaching. She is a business influencer who hosts the popular Bet on You podcast, for business leaders and entrepreneurs. She is featured in many prestigious publications as a thought leader and is the author of business books “SPARK,” “Bet on You,” and “Leading from the Front.” Learn more at www.AngieWitkowski.com.
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