Скачать или смотреть The art of great content & storytelling. Karnvir Mundrey, speaks to Stefano Marrone, MD, Nucco Brain

Great content and storytelling are at the heart of an effective branding and media strategy. The steps to a good strategy are usually:

Step 1. Set Your Mission and Your Goals
Step 2. Establish Your KPIs
Step 3. Know Your Audience
Step 4. Assess Your Current Position
Step 5. Figure Out the Best Content Channels
Step 6. Decide on Content Types
Step 7. Identify and Allocate Resources
Step 8. Create a Content Calendar
Step 9. Create Content
Step 10. Distribute and Market
Step 11. Measure Results

Here Stefano Marrone, MD, Nucco Brain gives out his strategy for a great branding strategy - which would boost your brand recall!

A conversation with Karnvir Mundrey, Chief Ideation Officer & Founder, Atharva Marcom. He is also the President of BCMA (Branded Content Marketing Association) India.

Atharva Marcom is India's best public relations firm - pushing the boundaries of effective communication. Reach out to them at www.atharvamarcom.com