Скачать или смотреть Complete Black Friday Email Marketing Strategy for Subscription Brands (2025)

Complete Black Friday Email Marketing Strategy for Subscription Brands (2025)

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I'm breaking down the right way to run Black Friday email marketing for subscription brands in 2025.

If you're looking to master BFCM email strategy without compromising your customer lifetime value, or want to learn how to keep Black Friday customers subscribed past the holiday season, this video covers everything.

You'll learn how to protect existing subscribers during BFCM, set up Klaviyo flows for subscription businesses, and create the post-Black Friday retention system that prevents 90-day churn.

I'm walking through the complete email marketing automation setup, segmentation strategies for VIP customers, and the exact Klaviyo flows that helped our clients reduce churn by 47%. So if you're ready to see real examples of subscription brand BFCM campaigns and the proven retention tactics that turn one-time buyers into long-term subscribers, let's hop in.

Chapters:

0:00 Intro
1:23 The Black Friday Trap
3:31 Offer Strategy
5:39 Example: Jones Road Beauty
8:08 Protecting Subscribers
12:37 Email & SMS Marketing Strategy
16:40 Segmentation & Automated Flow Strategy
18:47 SMS, Pop-Ups, & Post-BFCM Strategy
22:31 Core Takeaways

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👋 Hey, I'm Nolan

My Day Job = Sending Emails For Your Favorite CPG, Replenishment, & Subscription Brands.

My hobby = Sharing Everything I've Learned For Free

I'm on a mission to help CPG & Subscription eCommerce brands turn email & SMS marketing into their #1 profit source.

I sent my first marketing email in high school and it made $50K. Now I help brands add $300K–$1.2M per year through email and SMS.

Every day brings a new lesson. I’m here to learn and share as I go.

📖 Subscribe To My Free SubStack → https://nolanbutler.substack.com/

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