Marimekko’s 70th Anniversary: Jimi Tenor

70 years of the art of printmaking

On the 21st of May Marimekko turned 70 years old and we hosted the world’s most inclusive 12-h digital fashion party.

One of the artists performing at the digital fashion party was Jimi Tenor. Musician and composer Jimi Tenor has never settled for the traditional role of a pop artist. He is known as a productive musician whose work lies beyond current trends, and as a performer who combines the finest elements of Afro-American music, spontaneous silliness, and shameless glamour in an original way.

The electro-mechanic instruments built by Jimi Tenor and designer Matti Knaapi emerge from musical needs and are mainly made of scrap material. Although Tenor spent all the 90s in Berlin, New York, London and Barcelona, his artistic approach is typically Finnish: technically practical, but saturated with black humor and a national romantic tone. Today he likes to operate outside the mainstream.

His audience consists of clubbers and alternative rock enthusiasts looking for new perspective, but also of jazz and funk rebels. Those who understand that even unconventional pop music can move your body and heart.

www.marimekko.party
www.marimekko.com