Скачать или смотреть Google Analytics for Higher Education: How to Setup GA4

This is the ultimate guide to setting up Google Analytics 4 (GA4) for colleges and universities.

In this video, we’ll cover:
✅ How to create and configure your GA4 account
✅ Setting up data streams (and when to use one vs. multiple)
✅ Enabling cross-domain tracking to unify user journeys
✅ Events every higher ed marketer must track (leads, applications, and more!)
✅ Avoiding common GA4 mistakes like missing tags, fragmented data, and unfiltered traffic

Plus, learn how to integrate GA4 with tools like Google Ads, BigQuery, and Search Console for deeper insights and smarter marketing strategies.

By the end of this video, you’ll have the confidence to set up and optimize GA4 to attract more students, make data-driven decisions, and improve your enrollment outcomes.

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