Скачать или смотреть Technology drives Retail (Shoptalk Europe 2025) Barcelona, Spain

After 30+ years in the retail space, it finally hit me—technology isn’t just helping physical stores evolve... it’s quietly running the show.

From AI-driven inventory systems to smart fitting rooms, today’s store layouts aren’t just about good design—they’re strategic, data-informed ecosystems. Tech is reshaping how we collect consumer insights, track behavioral buying patterns, and integrate online and offline shopping journeys.

At Shoptalk Europe, I had my eyes opened (again) to just how much new technology is influencing brick-and-mortar design and layout. Most big-ticket purchases still happen in-store, but the journey usually starts online—making that final mile of the customer experience more crucial than ever.

Just think of how brands are now using AI, QR codes, RFID, and self-checkouts to elevate physical retail.

Why store layouts are now designed with data, not just aesthetics, as in years past.

The role of tech now affects everything from packaging, to logistics, to inventory management, to their entire omni-channel strategy all the way to the stores we visit.

The physical store can be the final point in today’s digital-first buying path.

Big thanks to my fellow RETHINK Retail Top Retail Experts (TREs)—Marie, Sharon, Toby, Oskar, Alex, Marco, Catarina, Christine, Bruno, and Tyler—for your insights and collab energy.

Also, shoutout to Matt and the Shoptalk Europe team—can’t wait to reconnect at Shoptalk LUXE in Abu Dhabi this January.

If you're in retail wondering how to future-proof your physical stores, Shoptalk is for you. Retail is changing. Are your stores keeping up?

— The Retail Nomad

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