Скачать или смотреть Levia to Monarch Beverage: Troy Brosnan on Cannabis Drinks, Innovation & Market Challenges

In this episode of Founder Spotlight, I sit down with Troy Brosnan, the entrepreneurial mind behind Levia and now the CEO of Monarch Beverage. We talk candidly about the journey from startup to acquisition, the challenges of building a cannabis beverage brand, and the future of THC drinks in both regulated and hemp-derived markets.

Troy shares how his background in media, ad tech, and product development shaped his entry into the cannabis space, what made Levia a breakout success, and why he believes the traditional dispensary model is holding the category back. Now leading Monarch Beverage, he’s creating a turnkey platform for infused beverage brands—offering everything from formulation and emulsion tech to co-packing and national distribution.

👉 Whether you’re a founder, operator, or investor in the beverage, cannabis, or CPG industries, this conversation is packed with real-world insights, product innovation lessons, and hard-won truths about building in a highly regulated space.

Topics Covered:
0:00 Intro
0:30 Troy’s journey into entrepreneurship and cannabis
2:00 Building Levia from scratch
3:45 Breaking through market barriers with innovation
6:00 What made Levia stand out
8:00 Consulting for THC startups
10:00 Why he left regulated cannabis
12:00 The launch of Monarch Beverage
14:00 Building a turnkey beverage platform
16:00 Beverage industry challenges & regulatory shifts
18:00 New product lines: seltzers, sodas, energy drinks
20:00 The future of cannabis beverages

Key SEO Tags:
entrepreneurship, cannabis, cannabis beverages, Levia, Monarch Beverage, Troy Brosnan, THC drinks, beverage innovation, infused beverages, beverage industry, CPG startups, product development, cannabis startup, cannabis consulting, beverage formulation, hemp derived THC, beverage distribution, Founder Spotlight

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