How Shark Tank Kalakaram Made ₹100 Crore Brand By Selling Toys & Art | Shark Tank India Season 3

‪@SharkTankIndia‬ Kalakaram founder talks about his experience of building a new age toy brand and shark tank pitch. We will talk about how Chaitanya transformed his family business into a new brand that sells experiential toys, arts and crafts to children. He also talks about his Shark Tank experience of pitching to Aman Gupta, Namita Thapar, Peeyush Bansal & Vineeta Singh.

Chaintanya also talks about the nitty gritties of the toy market in India, how he competes with chinese toys, his experience of building a new brand from scract, problems with the D2C industry of India and much more.

TIMESTAMPS -
0:00 - Introduction
2:26 - Why do youngsters avoid joining family business
4:55 - Family's reaction when you said you wanted to start toy business
6:47 - How online pricing war destroyed the toy & art industry
12:27 - Why most countries don't have MRP unline India
15:17 - Why is it so difficult to get into Hamleys and how did you crack it
18:15 - Why investors avoid investing in toy market
19:55 - How Indian toys are beating Chinese toys
22:50 - How did your sales impact after Shark Tank episode
27:30 - What's your sale target for next year
28:35 - Biggest problem with D2C brands & founders
31:37 - Thoughts on Zorko IPO and your IPO plans
33:30 - Why do Sharks ask for exit
37:40 - Which Sharks did you want and which Sharks did you not want
40:35 - Did you meet any Shark in real life
42:56 - What happens after you get a Shark Tank deal
43:44 - What is the Art & Wine concept in USA
45:34 - LIVE review of Kalakaram products & toys
50:05 - What is different about Kalakaram toys
50:48 - What is a Mandala & how is art therapy
52:12 - Funny & interesting stories of customers and shopkeepers
56:00 - Nostalgic stories of making art & craft as a child
57:10 - Will Kalakaram make adult toys also?



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Who Am I?
My name is Ayushman Pandita and I am a content creator, entrepreneur and social media agency owner. Talking about money and business ideas excites me a lot. Throughout my career I have worn many hats such as software engineer, product manager, content creator, businessman, freelancer etc. And across all of these experiences I have learnt so many things which I want to share with everyone through my Youtube channel. Currently I run my own social media agency Growth Rocket and I also create content on platforms such as Youtube and Instagram!

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