Digital Transformation In Marketing And Brand Building | Mentor Masterclass #3 | Gilda360

Welcome to the third episode of our Mentor Masterclass series. In this series, we will be speaking to industry experts, thought leaders, entrepreneurs, investors and mentors about all things to do with startups and how to help founders in their journey.

Book a mentoring session with German Ramirez on Gilda360 - https://www.gilda360.com/user/profile...

Join us as we speak to German Ramirez, a global leader in social media selling & expert in strategy, marketing & digital transformation.
German is a digital pioneer and entrepreneur with over 20 years of international experience in building successful concepts, brands and businesses as well as in developing and implementing integrated marketing and communication strategies.

He has worked in leading positions in international companies such as Zurich Insurance Group, Schwarzkopf & Henkel Cosmetics as well as in several successful start-ups. German is also the Founder and Managing Partner of SPARK & STRATEGY, a management consulting company that provides high impact and ROI through digital marketing and social media strategic consulting and coaching services. The company operates globally across industries from FMCG to Financial Services, for Start-Ups to Fortune 500 companies such as Credit Suisse, Swiss Life and BMW Group.

German is also an author and sought-after speaker in leading universities and at international conferences, on topics such as digital strategies, social media, blockchain, marketing strategies, digital transformation, entrepreneurship and innovation.

We will be covering various questions around the following topics:

1. What are the key digital trends driving transformation in marketing, branding and communication in today’s world?
2. How do you develop a winning digital and social media strategy?
3. How can a business choose which social media platforms to focus on in their marketing efforts?
4. What is the essence of branding and how does one start to build a brand in today’s digital age?
5. Views on podcasting as an emerging distribution channel for content.
6. The future of marketing and branding with the evolution of technology.