Austmine Webinar: Your Brand - Elevating Your Profile in Mining and METS

Ironbark Marketing Directors Hannah Frankish and Emelia Chalker presented during the Austmine Professional Services Series Webinar on Tuesday 20th August 2024 at 2pm AEST about how to elevate your company's profile in the resources sector.

📈 In a competitive market, effective stakeholder engagement is key to elevating your brand’s profile. This presentation explored how mining and METS companies can enhance their brand visibility and reputation. Your company can enhance its market presence, build stronger relationships with stakeholders, and position itself as a leader in the industry.

In the presentation, Emelia and Hannah shared strategies and case studies about how to:
💡 Deepen Stakeholder Engagement: Build strong relationships with key stakeholders by actively engaging with them through regular communication and feedback. Understand their needs and align your brand messaging to address their interests.
💡 Optimise Digital Presence and Marketing: Leverage content marketing, SEO, and social media to increase brand visibility. Use email marketing and participate in industry events and awards to strengthen connections and boost credibility.
💡 Highlight Innovation and Sustainability: Showcase your company’s innovative solutions and commitment to sustainability. Demonstrate how your practices align with environmental and social responsibilities to appeal to conscious stakeholders.

For more information, or to request a copy of our slides, please email: [email protected]