Скачать или смотреть Cheer Detergent | 2001 commercial | Storefront

I originally wrote a spot called Cool Kids, where this kid walks to school, and outside, a cute girl looks at his dark jeans and says: "I guess someone hasn't heard of the faded look." And all the cool kids laugh. But someone complained to P&G about bullying, and they pulled the spot. So I came up with this new beginning with the storefront, and we used the same backend of the spot in the laundry room.

Copywriter: Josh Rachlis
Ad Agency: Leo Burnett Toronto

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