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Want more sellers to choose your business without wasting money on ads? Start with local Facebook groups—they’re packed with potential leads and future clients. The trick is not to spam, but to position yourself as the go-to local property expert. Share valuable tips, practical advice, and insights about what’s happening in your market. When people see you consistently adding value, they’ll naturally think of you first when it’s time to sell. And here’s the magic—eventually, someone will post, “Can anyone recommend a good estate agent?” If you’ve been active, helpful, and visible, the comments will be full of your name, making you the obvious choice for instructions. Remember, attention is on social media now more than ever—so show up where your audience is, and let trust build your business.

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