Fabio Barbosa at TEDxSaoPaulo

Fabio Colletti Barbosa is a São Paulo citizen who believes it is possible to do business while caring for people and for the environment. President of the Santander Group Brazil, he began implementing his strategy for business sustainability in the year 2000, at Banco Real, which is now part of the group. This strategy includes offering lines of credit for companies that wish to comply with environmental standards and cutting companies that harm the environment off its client list. The plan became the object of a study at Harvard and earned Banco Real several awards in the area of sustainability. As president of the Brazilian Federation of Banks (Febraban), Fabio takes the concept of socially responsible company beyond the group he presides, and is a positive influence over the entire market. One of his mottos is win-win-win, or "making it work by doing the right thing the right way."

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About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)