Episode 15: UpYourStack with Lucky Orange (Audio)

In Episode 15 of UpYourStack, Noah Berk, host of the podcast and Co-Founder of OBO, interviews Sean McCarthy, Director of Brand and Content, from Lucky Orange to discuss the importance of conversion rate optimization (CRO). Lucky Orange specializes in qualitative data analytics, offering tools like session recordings, heat maps, and surveys to help businesses understand user behavior on their websites. The discussion highlights the integration of Lucky Orange with HubSpot and other platforms, emphasizing the role of qualitative data in complementing quantitative analytics for making informed decisions. Sean shares insights on how AI could enhance CRO processes by identifying meaningful user sessions more efficiently. He also highlights customer support and providing full access to tools across all subscription levels as Lucky Orange's differentiators in the marketplace. The episode wraps up with advice for app developers in the HubSpot ecosystem: be adaptable, say yes to opportunities, and engage actively within the ecosystem.

00:00 Introduction to Up Your Stack Podcast

00:16 Meet Sean from Lucky Orange

00:47 Understanding Lucky Orange's Toolkit

01:50 The Origin Story of Lucky Orange

03:54 Conversion Rate Optimization with Lucky Orange

05:24 Diverse Use Cases for Lucky Orange

06:48 Sales Enablement and Custom Events

14:26 Customer Support and Differentiation

21:33 Future of CRO Tools with AI

26:15 Final Thoughts and Contact Information



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