Скачать или смотреть Influencer ROI Isn’t Broken — The Tools Are | Prof. Neeley

If half the industry struggles with influencer ROI, that’s not a failure — it’s a signal.
Measurement tools haven’t caught up yet, and attribution models are still in flux.
Until then, best practices fill the gap.

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Influencer ROI isn’t difficult because marketers are doing it wrong — it’s difficult because the measurement infrastructure still hasn’t caught up to how influence actually works.

Attribution models are shifting, tools remain limited, and the ecosystem is evolving faster than the analytics built to support it. The gap isn’t your fault — but smart strategy and best-practice workarounds can still make ROI measurable and actionable.

This is the reality of 2025 influencer analytics.
Source: free Mini Masterclass transcript. 

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