Скачать или смотреть How to Use Expert Storytelling to Grow on LinkedIn

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If you struggle to talk about yourself online, you're not alone.

For years, I only published technical marketing content.

But in October 2023, I tried something new: expert storytelling.

That shift changed everything. More reach. More leads. And most importantly, a growing personal brand on LinkedIn.

In this video, I’ll show you exactly how to tell stories from your professional experience without turning your profile into a diary.

I break down 7 powerful expert storytelling formats you can start using today to grow your audience, boost trust, and drive real business results.

00:00 – How I discovered storytelling
01:05 – Why expert storytelling works (3 reasons)
02:10 – The key rule: share what only you can
02:43 – Format 1: Share your backstory the right way
03:21 – Format 2: Give your opinion on trending topics
04:15 – Format 3: Share your long-term point of view
04:42 – Format 4: “How I” or “How We” case-study stories
05:43 – Format 5: Share your company or career vision
06:36 – Format 6: Build your journey in public
07:15 – Format 7: Share expert tips + personal anecdotes
08:17 – The truth: People want depth, not oversharing
08:43 – Bonus: Get my 5 LinkedIn+ content formats

Book a free 30-minute LinkedIn workshop with us: https://pim.ms/5rBak2Z