Скачать или смотреть Don't Rely On Brand Identity | Shift Break Series

Does this sound familiar? "You should shop here because we are local! ...or we support this cause! ...or we have this association!"?

While our identity and associations in the community are beautiful and add depth to what customers might love about you, too often we can use these things as means to solicit support in ways that are as though we are guilt trip on people. There are many issues that arise from this that could damage not only your business but the thing you may want to support or represent.

Today on Shift Break we will be talking about why no matter the nuances of your unique business, your success and value proposition needs first be the quality of how you serve in the cafe, then the nuances and details of the why will be best represented.

When you get the order correct, this leads to a better chance of serving that cause and the community you want to support or reach.



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INTERESTED IN CONSULTING AND COACHING?
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email [email protected]
or book a free call now:
https://calendly.com/chrisdeferio/30min



SPONSORS:
Everything you need for back of the house operations
https://rattleware.qualitybystainless...
The best and most revered espresso machines on the planet
www.lamarzoccousa.com



CHAPTERS:
0:00 Intro & Ads
2:04 Today's Topic

Intro/Outro Music:
Green Fever by Flash Fluharty on Premium Beat
YouTube ID Code: UFT5U52SR0BNGEHN