John Schoolcraft of Oatly on How to Crack Consumer Marketing Without a Marketing Team

Marketing is a matter of survival for consumer startups. So how do you do it without a marketing team – and succeed? John Schoolcraft, Chief Creative Officer at Oatly, has executed the rebranding of the company after joining in 2012, contributing to the expansion of their oat products to over 20 countries worldwide with sales exceeding $200 million this year. In this keynote on branding, John explains how he fosters creativity at Oatly and how just the will to change the world plays a part.

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Slush 2019 brought together 25,000 curious minds, including 3,500 startups, 2,000 investors and 600 journalists. Our stage program orbits around the most brutally honest and hands-on advice on building companies, delivered by seasoned veterans in the space.

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