Скачать или смотреть Influencers Vs Brands: Freedom Of Speech Or Misrepresentation? | India Development Debate | ET Now

Earlier this month, a social media influencer Revant Himatsingka questioned the high level of sugar content in Bournvita on his account. But Cadbury slapped a legal notice on him, and asked to take the video down.
Another interesting fact to note, is that the social media influencer market in India is pegged to grow to Rs 2,800 Crore by 2025.
The same companies which hire these influencers for promotions are jarred by once in a while questioning by the same influencers. What are they afraid of? Can a silenced influencer end up awakening consumers to fake marketing. And how are influencers different from any other type of paid promotion? On India Development Debate, ET NOW's Tamanna Inamdar speaks with Parth Shah, Digital Content Creator, Entrepreneur and Angel Investor; Sunil Alagh, Independent Business Consultant; and Rekha Agarwal, Advocate, Supreme Court on the same.

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