Скачать или смотреть How We Sold a NYC Penthouse for $330,000 Over The ASKING PRICE - SECRETS REVEALED

How We Sold a NYC Penthouse for $330,000 Over The ASKING PRICE - SECRETS REVEALED

It's Todd Vitolo from the Columbia Vitolo Team at Compass; we've just sold a stunning NYC Penthouse for $330,000 over the asking price!

Want to know how we did it?

Our secret is called Active Digital Marketing.
In real estate, pricing and marketing are the drivers of success. The results are powerful if you hit the sweet spot with these two.

You see, most brokers go the Passive Marketing route. That means getting some photos, listing your property on MLS and Streeteasy, and then crossing their fingers, hoping for calls and buyers to appear. If not, you might spend six to eight months waiting for something to happen and putting your plans on hold.

But this approach is a gamble, like playing craps. It might work, and much of it is up to chance.

We do things differently. We've developed an Active Digital Marketing strategy over the last 10 years and refined it with each successful sale. Active Digital marketing is a more aggressive and predictable approach to selling luxury real estate.
Remember, the perfect buyer can come from anywhere - locally, regionally, nationally, or internationally. And we target all these areas.
Our marketing is a blend of the traditional, digital, and social, and we've seen incredible results from this integrated approach.
The goal of a successful marketing campaign is to drive buyers to see your listing in the crucial first 30 to 45 days it is on the market.

This proactive, predictable marketing method of real estate sets us apart. Our 25-point digital marketing plan includes professionally managed paid social media advertising, targeted emails, personalized outreach, listing videos, and much more. You can check out our entire plan -

Our 25-point digital marketing plan is designed to optimize our Active Marketing approach. It's more than just advertising—it's a roadmap to success. Here are some highlights:

Professional management of Instagram, Facebook, and Google advertising for targeted reach.
Direct, personalized outreach to brokers with a track record of success in your neighborhood.
Leveraging professional listing videos and paid ads to target potential buyers on platforms like YouTube.
Capitalizing on direct mail to neighboring rental buildings and featured placements on real estate platforms like Streeteasy and WSJ.

An innovative storytelling approach through email campaigns that deliver a unique message to buyers, brokers, and past clients.
Advanced techniques like Google Adwords campaign and Facebook remarketing pixel to further engage interested buyers and enhance your listing's visibility.
Twitter Keyword Ads Targeting all the top 20 US markets.
SEO-optimized listing descriptions and 360 virtual tour photography to make your property stand out from the crowd.
And finally, we premarket our listings for 7 to 10 days, allowing us to run our digital marketing campaigns and build some buzz by having local top-producing agents preview the property.

When we list on the open market, we aim to have buyers lined up waiting to get in, which is precisely what happened with our Tribeca PH sale.

So, when you're ready to sell, ask your broker about their active marketing plan. Ensure they're prepared for the initial burst and the long haul if necessary.

Remember, to get the highest price, you need to cast the broadest net to find the buyer who falls in love with your home and is willing to pay a premium.

That's the Columbia Vitolo Team promise. I'm Todd Vitolo, and we'll see you at the next property.

Have questions?
Contact Me -
👔 Todd Vitolo
🇺🇸 Columbia Vitolo Team at Compass
🌐 Website: https://columbiavitoloteam.com/contac...

📍 Visit Columbia Vitolo Team at Compass: https://g.page/r/CRiU3vAtkwRyEBM

🌐 Learn How We Market Properties: https://columbiavitoloteam.com/market...
🌐 Our Listings: https://www.compass.com/agents/columb...
🌐 Meet the Columbia Vitolo Team at Compass: https://columbiavitoloteam.com/about-...

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