🔴🔵 Candid Conversation with Lukas | SFMC "View as WebPage" (VAWP) Deep Dive

In this insightful episode, I sat down with Lukas Lunow to discuss the intricacies of the "View as WebPage" (VAWP) feature in *Salesforce Marketing Cloud (SFMC)*. We delved into several key areas that impact the functionality and behavior of VAWP across different send types in SFMC:

1. Personalization Strings vs. AttributeValue Function – How these elements influence TriggeredSend Definition configuration, especially when working with TriggeredSend Data Extensions.
2. Triggered Sends – The unique impact of VAWP when using this specific send type.
3. Journey Builder Sends – How VAWP behaves within automated journeys and why it matters.
4. User-Initiated Sends – Differences in VAWP functionality compared to other send methods.

If you want to jump straight into the technical discussion, **skip ahead to the 30-minute mark**!

0:00 – Background on Lukas Lunow and His Expertise
26:44 – General Overview
30:00 – Journey Builder Send
32:48 – Guided Send
35:00 – Triggered Send
42:00 – Triggered Sends Definition and TriggredSend Data Extension
48:00 – Message Context
55:00 – TS Data Extension Dependency on Personalization Strings
1:05:00 – Key Takeaways and Final Thoughts

It was a great conversation filled with valuable insights on how these approaches shape the VAWP experience. Don’t miss this in-depth look at improving your SFMC campaigns!

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#Salesforce #SFMC #EmailMarketing #TriggeredSend #JourneyBuilder #UserInitiatedSend #MarketingAutomation